Designed to look like a ransom note, each ad claimed a condition such as depression, bulimia or autism was holding a child hostage.
"We have your son. We are destroying his ability for social interaction and driving him into a life of complete isolation," read one. It was signed "Asperger Syndrome." After a public outcry, NYU canceled the campaign. They repelled and upset a subset of the very population they were meant to assist: people with autism-spectrum disorders.
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